// Chain Reaction Case Study: Pipe Dreams

tarsandsaction on Flickr.
On November 16, 2011, SFGFF hosted the SF premiere of Leslie Iwerks’ PIPE DREAMS and distributed our pilot “Lights! Camera! Take Action!” handouts. The film explores the largest environmental battle in the US today – the Keystone XL Pipeline. The screening was followed by a panel discussion that included filmmaker Leslie Iwerks, Matt Leonard, Tar Sands Action project manager at 350.org, and Michael Watts, Professor of Geography and Development Studies, UC Berkeley.

SFGFF presented the first Take Action! handout to the audience with a strong positive response. Viewers were invited to respond immediately by signing letters after the screening. These letters specifically requested that President Obama make the decision to veto the pipeline. Following our screening, SFGFF mailed these letters to the President on the audience’s behalf. Without knowing what kind of reaction our audience would have, SFGFF is excited to report that a robust engagement of 30% of attendees signed these letters!

On January 18, 2012, following the combined efforts of nation-wide activist efforts, President Obama vetoed a final decision on the pipeline until further assessments can be made on its environmental impact.